Investing in commercial landscaping maintenance can help you present a good image for your company, in obvious and not-so-obvious ways. Here’s how to keep the public perception of your Plainfield, IL, business high with commercial landscaping maintenance.
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Think of your landscape as the first impression people get of your business. In a sense, it’s a calling card that has the power to attract or repel customers and tenants. It’s interesting that while people don’t necessarily consciously appreciate the care that goes into a well-kept landscape, they instantly zone in on anything that’s missing or wrong. Cracked walkways, parking areas covered in debris, yellowed patchy lawns, overgrown flower beds that are more weeds than flowers, and decorative rock covered in rotting leaves don’t give people a favorable impression.
Since most commercial property owners don’t have a grounds staff, it’s often up to the regular janitorial staff to maintain the landscape. Unfortunately, good landscape maintenance involves specialized knowledge and skills (so much more than simply mowing the lawn or blowing leaves). Weed control, fertilization, pruning, mulching, irrigation, and hardscape care are best done by people who understand what’s involved. Otherwise, you could be setting yourself up for costly repairs later. For example, using the wrong deicing compound can permanently etch pavers. Or, applying too much fertilizer can burn the grass and kill it. Overwatering is just as damaging to a landscape as underwatering. And tree care is a dangerous occupation that can result in serious injury.
Making your customers and tenants feel like you care – about the premises, and by extension, them – will drive business. It will be easier to attract quality tenants and send the right message to customers.
A favorable community presence is also a way to drive business. People will notice that you care about the appearance of your building and your landscape. People will notice that you use water-wise landscaping design. They will appreciate that the premises look neat and tidy. They will recognize the benefits of attractive green zones. They will be glad that all lights work, that they don’t have to leap over puddles on their way to the entry, that dead trees don’t spoil the view, and that you have taken care to ensure a hazard-free space.
Comprehensive landscape maintenance doesn’t stop with plant care. In winter, snow and ice removal keep your tenants, customers, and visitors safe; and holiday decorations give your commercial property a festive air. In spring, you can improve people’s moods simply by adding a few pops of color to the landscape with early-blooming annuals and flowering shrubs. In summer, everyone appreciates even a tiny sliver of lawn, the charm of a well-kept flower bed, and a little shade provided by leafy trees. In fall, colorful foliage dresses up your property even on the dreariest days, and people love to see hardscapes that are neat even as the leaves are flying.
It’s often the little things that matter the most. A healthy and beautifully edged lawn, freshly power-washed paver walkways, a pothole-free parking lot, fresh flowers by the entry, landscape lighting that illuminates without blinding… These little touches send a clear message that you care. And since these little touches require work, it makes sense to invest in commercial landscaping maintenance for peace of mind knowing that your landscape is sending the right message to the entire community. At Gold Leaf, we take care of your landscape with pride – as if it were our own. Schedule your commercial landscape maintenance today for an attractive and functional landscape that says more about you than any advertising!
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