With spring just around the corner, people are in spring cleaning mode and this can include your commercial landscaping. Since first impressions are everything – and your business depends on a positive image – here’s how commercial landscaping maintenance optimizes your corporate image in Elmhurst, IL.
Your Landscape is an Advertisement
Don’t think about your commercial landscape as an afterthought. Instead, think of it as an advertisement, as a marketing technique. When you look at it that way, you may be more willing to invest in landscape maintenance in effect as part of your marketing strategy!
Who doesn’t want to be part of a commercial building with attractive softscapes, welcoming entryways and other small touches that speak volumes? If you own an apartment building or a professional office building, you’ll be able to charge higher rent and attract higher quality tenants if the landscape is tidy, welcoming, and safe. If you own a business that sees customer traffic, your customers will perceive that if you care about your grounds, you care about your business, and by extension, you care about them.
It makes sense to invest in appearances whether your landscaping is extensive and includes beautiful grounds where people can relax and take a breather from work, or your landscaping is limited to a few planters filled with seasonal blooms.
Related Article: Enhance the Curb Appeal of Your Business With Commercial Landscaping
How Landscape Maintenance Helps Your Business
The main concern about your commercial property is safety. People need to feel safe on your property. People don’t feel safe when there’s poor lighting, cracked and uneven walkways, tripping hazards, overgrown shrubbery (who knows what’s lurking in there?), puddles of standing water, and piles of debris.
An attractive landscape promotes positive feelings. Exposure to nature is vital for human health and happiness. Even a little bit of greenery goes a long way in increasing feelings of wellbeing: cheerful flowers at the entryway, a shade tree with a small bench, a bubbling fountain, a colorful planting bed. These little touches speak volumes about your commitment to the wellbeing of the people who are on your property: your tenants, employees, customers, and visitors. This puts a human face on any business!
The third function of commercial landscape maintenance is to preserve and increase your property value. Landscape maintenance isn’t just concerned with beauty. It’s about longevity. Regular maintenance ensures that your building, hardscapes, as well as the softscape remain in good condition. For example, water that drains toward the foundation will eventually create enough hydrostatic pressure to cause foundation damage; and although landscape maintenance doesn’t address drainage, it is an opportunity to spot and address emerging problems before they become big and expensive.
Related Article: How A Commercial Landscaping Plan Can Greatly Improve Your Property
If there are any trees on your property, they deserve extra care as prominent landscape features. Trees in their natural environment do fine on their own, but urban and suburban trees are exposed to stresses that make them grow fast but die young. Urban trees grow quickly because they have less competition from other trees, and yet they have more water. However, the proximity to buildings, sidewalks, and roads can leave roots less room to grow, which means the trees around your commercial property need extra care, so they continue to beautify the property and offer shade.
At GoldLeaf, we’re committed to keeping your commercial property safe and attractive all year. We offer all-season landscaping care, including lawn care, planting bed care, tree and shrub care, snow removal, and seasonal cleanups.
