Business can be tough, and first impressions are important. Part of that first impression is the quality of your landscaping. Here’s how to enhance the curb appeal of your business with commercial landscaping in Plainfield, IL.
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It doesn’t matter how great your products or services are if potential customers or partners are put off by overgrown gardens, cracked walkways, crumbling retaining walls, or dead patches on the lawn. The quality of your landscaping sends a clear message: you either care or you don’t. And that first impression will become a lasting one.
A beautiful landscape is important. But at the same time, you want one that is easy to maintain. The good news is that you can have both.
The four essentials of a good landscape are safety, visibility, functionality, and aesthetic appeal. Here’s how a commercial landscaping company can help.
1. Safety: All exterior surfaces must be safe in all seasons. Many business owners are making the switch to concrete pavers as an alternative to asphalt or poured concrete, not only for aesthetic reasons but also to enhance safety. Quality concrete pavers are non-slip, and many can be installed as permeable surfaces that allow rainwater and snowmelt to drain through to the ground below, instead of creating runoff that can freeze. Asphalt and poured concrete will crack, chip, and crumble over time due to the freeze-thaw cycle, which means relatively frequent replacement. By contrast, concrete pavers won’t need replacing for many decades. They are resistant to staining. Should one be damaged, it can be replaced individually.
2. Visibility: Are your signage and business visible, or are they obscured by overgrown trees and shrubbery? A new sign placed in a planter filled with colorful flowers and surrounded by a well-kept garden makes your commercial property inviting. Thoughtful pruning of the trees on the property will ensure a tidy appearance while maintaining shade and beauty. Welcome visitors with a pleasant experience as they approach your business: what are they looking at? How does it make them feel? Plants are clear winners in making people feel happy and peaceful, while also softening the look of man-made spaces.
3. Functionality: A commercial landscape is more than a parking lot and entryway. There’s a lot that can be done to say “welcome” to patrons and visitors. Even in a tiny space, the addition of a few planters with rotating seasonal flowers will brighten the mood instantly. If you have more space, providing a pleasant picnic area for your employees, complete with trees, a small lawn area, and even a soothing fountain, will contribute to their job satisfaction. Trees help cut cooling costs and give your commercial property a fresh appeal.
4. Aesthetic appeal: When it’s time to upgrade the parking area and walkway, consider concrete pavers. As mentioned above, they’re much more durable and practical than asphalt or poured concrete. You can also express your brand’s personality with pavers. Attractive retaining walls, surfaces, plantings, and a well-kept lawn give the right impression to customers, vendors, employees and the community.
An investment in landscaping is an investment in your brand image. When your property looks good, then your customers will have similar expectations of your company and how you do business. Landscape design directly affects the perceived value of your business. For every dollar spent enhancing curb appeal, expect a three-dollar return. A safe, practical, functional, and aesthetically pleasing landscape will translate into more customers as well as a good community presence.
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